Past 48 hours havent't been comforting for the India's Leading e-Commerce site Flipkart. Flipkart had made a deal with Airtel, according to which Airtel users can use Flipkart Mobile App for Free of Data Cost calling it "Airtel Zero". Airtel Zero was against the ideology of Net Neutrality. According to which Every Website or Service on the Internet must be treated equally without any discrimination.
Net Neutrality supporters have been hitting hard at Flipkart on Twitter and were downgrading the Flipkart app on Google Play Store. Now Flipkart has pulled out of Airtel Zero. In an official statement Flipart say's that it strongly believes in concept of Net Neutrality and after a lot of debate and consumer request its walking out of Airtel Zero.
Official Statement From Flipkart
We at Flipkart have always strongly believed in the concept of net neutrality, for we exist because of the Internet. Over the past few days, there has been a great amount of debate, both internally and externally, on the topic of zero rating, and we have a deeper understanding of the implications. Based on this, we have decided on the following: